What matters most for scaling online brands
Established online businesses pushing past £1m and building a finance function.
• Contribution margin by channel, product and cohort rather than blended profit
• Cash cycle: stock, payment processor holds and supplier terms
• Monthly management accounts a board or lender will accept
• Corporation tax at 25% with marginal relief between £50,000 and £250,000
• Preparing clean numbers for funding, lending or an exit






