Goods from overseas: the £135 rule
For goods outside the UK in consignments of £135 or less sold directly to UK consumers, VAT is generally charged at the point of sale rather than at import. If you sell those goods through your own website, you account for that VAT. If you sell through an online marketplace, the marketplace is usually treated as the deemed supplier and accounts for it.
Consignments above £135 are subject to import VAT and any customs duty at the border. Who is the importer of record, and whether postponed VAT accounting is available, then becomes important.






