E-commerce accountants
Accountants for Amazon sellers in the UK. Seller Central data reconciled, VAT and deemed supply handled, profit per ASIN visible. Fixed monthly fee.
Short answer
An Amazon seller accountant turns Seller Central reports into accounts you can act on: true revenue, fee load, advertising cost of sale and contribution per product, plus the VAT and corporation tax filings that follow from those figures.
Written and reviewed by Waqas Sagar Member of ICAEW, Fellow of ACCA, Fellow of AAT, a double graduate and entrepreneur at heart, helping startups grow and serving thousands of businesses nationwide with an excellent team. Published by LimitedCompany.Accountants, 12 London Road, Morden, London SM4 5BQ. Reviewed 12 September 2026 against 2026/27 UK rates and current Companies House and HMRC guidance.
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Xero Gold PartnerCertified advisor
QuickBooks PartnerCertified ProAdvisor100+ yearsCombined team experienceFully insuredUp to £2m indemnityAn Amazon seller accountant turns Seller Central reports into accounts you can act on: true revenue, fee load, advertising cost of sale and contribution per product, plus the VAT and corporation tax filings that follow from those figures.
From Seller Central to a real profit and loss
Where Amazon accounts for the VAT and where you do
Planning around cash
An Amazon seller accountant turns Seller Central reports into accounts you can act on: true revenue, fee load, advertising cost of sale and contribution per product, plus the VAT and corporation tax filings that follow from those figures.
Seller Central shows sales; it does not show profit after fees, returns, storage and advertising. We rebuild the profit and loss so each of those sits in its own line, then compare it month on month. Sellers routinely find that a bestselling line contributes less than a slower one once the fee load is visible.
Where Amazon is treated as the deemed supplier, the VAT on that sale is theirs to account for and yours to exclude from your own return. Where you supply directly, it is yours. Mixing the two is the most common reason an Amazon seller's VAT return is wrong, and it is also the easiest to spot in a review.
Amazon holds reserves, pays fortnightly and charges storage before you sell. Stock buying decisions therefore run ahead of cash. Our management accounts show the cash conversion cycle alongside profit so a good quarter on paper does not become a funding problem in the next one.
Rates, thresholds and deadlines quoted here reflect the current UK position and current HMRC and Companies House guidance. Check GOV.UK, or ask us, before relying on them for your own business.
Local help
We work with company directors across London and Surrey from our office at 12 London Road, Morden, London SM4 5BQ. Pick your area, or send the form below and we will call you back.
Google reviews
“I've been working with Accotax since January 2024, and their support has grown alongside my business needs. My personal allocated manager, Umer, provides tailored services for both of my companies, adapting as I expand and ensuring everything runs smoothly. They are responsive, knowledgeable, and always clear in their communication. Their help with accounts, VAT, payrolls, pensions and compliance gives me real confidence and peace of mind.”
“We worked with a few different accountants before finally settling with Accotax, and we're really glad we did. They take the time to understand how our business works and what our needs are. Anum, who looks after our account on a day-to-day basis, including reconciling invoices and preparing the annual accounts, is amazing, professional, efficient, and follows the processes we have put in place together. Accotax has made our accounting experience much smoother and easier. We see them as a long-term partner as our business continues to grow. I would 100% recommend them.”
“Accotax have been our accountants for many years now. We maintained them because of their professionalism. In the last couple of years I have been working with Imran, who has been very professional and helpful in guiding us through the whole process, explaining and clarifying every aspect of it. Very prompt in responding to questions and patient with us even when we seem to be slow.”
Frequently asked
Yes, through A2X or Link My Books, so the ledger ties back to the settlement reports line by line.
At product or product group level, yes, once cost of goods and inbound freight are loaded.
We consolidate them and still report each channel separately.
Start with gross orders and reconcile through refunds, marketplace taxes, selling fees, advertising, fulfilment charges, reserves and currency differences to the net bank deposit. The settlement report, not the bank receipt alone, is the accounting source.
Selling, payment, fulfilment and advertising fees should be separated so contribution margin is visible by channel. This helps distinguish high revenue from profitable revenue and supports better pricing, stock and advertising decisions.
Keep bank statements, sales and platform reports, purchase invoices, payroll records, VAT workings, finance agreements and Companies House correspondence. We confirm the exact list at onboarding and identify gaps before a filing deadline becomes urgent.
The fee depends on transaction volume, record quality, VAT and payroll requirements, historic catch-up and the level of reporting needed. We agree a fixed scope and price before technical work starts, with published packages available on our fees page.
Yes. We request professional clearance, collect the prior records and authorities, check the next Companies House and HMRC deadlines, and give you one clear handover list. The process is normally completed remotely.
Yes. We work through secure cloud records, scheduled reviews and digital approvals, while keeping a named team available by phone, video call and email. Clients can also visit our Morden office by appointment.
We regularly work with Xero, QuickBooks, FreeAgent, Sage and connected sales or expense apps. The right setup depends on transaction volume, integrations and the reports you need, not simply the software brand.
Included approach
Talk to an accountant
Share your next deadline, accounting problem or growth question. We will reply with a clear next step and quote any technical work before it begins.
Chat with ACCOTAX on WhatsAppPick a time that suits you and a qualified accountant will call you about your company, deadlines and fees.
Appointments run Monday to Friday, 9:00am to 5:30pm. Your confirmation is emailed straight away.
Four London offices
Work with us entirely online, or sit down with your accountant at whichever office suits you. Open Monday to Friday, 9:00am to 5:30pm. Office visits are by appointment only, so please book before coming in.
Free, no obligation
Pick a time that suits you and a qualified accountant will call you about your company, deadlines and fees.
Appointments run monday to friday, 9:00am to 5:30pm. Your confirmation is emailed straight away.
