What matters most for SEO and content agencies
Search, content and organic growth agencies working on monthly retainers.
• Retainers billed in advance and recognised as the work is delivered
• Freelance writers, developers and consultants, and whether they are genuinely self-employed
• Tooling, data and hosting costs tracked against retainer value per client
• Client concentration, which lenders and buyers look at before anything else
• R&D relief only where genuine technical development happens, not routine campaign work






