What matters most for PPC and paid media agencies
Performance agencies buying media on behalf of clients.
• Principal or agent on ad spend, which decides whether media appears in your turnover at all
• Client ad budgets moving through your bank account and the VAT treatment of recharges
• Card limits, currency fees and float when spend runs ahead of client payment
• Retainers and performance fees recognised in the right period
• Gross margin per client after media, tooling and delivery time






