The seven-year rule
Expenditure of a revenue nature incurred wholly and exclusively for the trade in the seven years before trading begins is treated as incurred on day one. Typical examples are market research, domain and website costs, professional fees, software subscriptions, insurance, travel to meet suppliers and initial marketing.
It must be the kind of cost that would be allowable in the ordinary course. Entertaining clients is not allowable before trading any more than it is afterwards.






