The short answer, explained
HMRC's penalty regime is built to reward cooperation, not just punish error. Once your behaviour category and disclosure type set the outer range, the actual percentage within that range depends on how much you help HMRC.
The framework breaks cooperation into three strands: telling HMRC about the inaccuracy and why it happened, helping them work out how much tax was lost, and giving them access to check the figures, for example by providing records or agreeing to a meeting.
Score well on all three and the percentage can fall to the bottom of the range for your behaviour and disclosure type. Score badly, or stay silent, and HMRC can apply close to the maximum.

